In recent years, with the rapid development of the Chinese economy, more and more international brands have entered the Chinese market. Advertising is an indispensable marketing strategy to quickly capture the Chinese market. Taking Apple Inc. as an example, (due to the company's announcement that it will no longer disclose advertising expenses to the public since 2016, the year 2015 with publicly available data was chosen as an example) In 2015, Apple Inc.'s advertising expenses reached a historic high of $1.8 billion, which was invested in various urban landmark media, airport media, stations, buildings, video media, etc...... In the same year, the Chinese market accounted for about 20% of Apple's global sales revenue. Based on this, it is estimated that Apple's advertising expenditure in the Chinese market in 2015 was about 360 million US dollars! This is an exciting number! There are many great brands and multinational corporations in the United States besides Apple, such as Coca Cola, Pepsi, McDonald's, KFC, Dell, and the rapidly developing Tesla, etc... These enterprises have huge market prospects in China, and advertising is also a significant investment. Y&C hopes to leverage its geographical, informational, and networking advantages in the United States, as well as its understanding of the Chinese media market and efficient integration of media resources, to serve these excellent enterprises. This is something that is both anticipated and proud of!